MyEroica: the New Registration Platform for All Eroica Events

From now on, registration for all Eroica events will take place exclusively on the new MyEroica platform.

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Prize for the winners

The prize for the winners of Nova, the first man and the first woman, will be an amazing Bianchi x L'Eroica frame.

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Nova Eroica Festival

Bicycles, art, nature, food and wine; a fantastic weekend is guaranteed in Buonconvento, one of the most beautiful villages of Italy, for the second edition of the Nova Eroica Festival.

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Many guests in Buonconvento

Many illustrious guests will join us in Buonconvento during the five-day Nova Eroica Festival

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A territory that has no rival

The Eroica philosophy, its rediscovery of cycling as it once was, and the practice of sport for sport's sake, has changed our perception of the essence of this sport.

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